This is a quote from a commercial that begins by asking "What is mellow?" Then an aging hippie appears on the screen in front of a swirling psychedelic pattern, and starts babbling in a far-off, quite stoned voice, about lava lamps. Finally, the commercial suggests that some particular beer is the correct answer.
Capitalist motivations aside, it probably would be interesting. I'm not sure how mellow it would be. It gets pretty hot inside a lava lamp. But at least for a little while it would certainly be interesting.